We have reinforced our dedication to supporting the next generation of workers – by becoming one of many local businesses to sponsor Leicester-based charity Soft Touch Arts’ ground-breaking mentoring project.

We have sponsored a brick and pledged our support to the Soft Touch Arts Kickstart Mentoring Programme, accredited by the Mentoring and Befriending Foundation.

The project trains mentors from the local business community and pairs them with young people in Leicestershire that need extra support to move forward with education and employment goals.

Our managing director David White said: “We are delighted to announce our support of the Kickstart Mentoring programme at Soft Touch Arts Centre in Leicester. “Young and impressionable people, who have grown up in poverty, are often placed at a disadvantage and less likely to do well at school. By sponsoring a brick at the centre, they can provide additional mentors to young people in Leicestershire and help them get back into the education, training and employment they truly deserve.

“The sponsorship ties in perfectly with our mentoring philosophy – being a mentor can develop coaching skills and also contribute to the continuing professional development of young people looking to get into a skilled profession.”

In return for pledging sponsorship to put a young person through the life-changing opportunity, we have had a specially designed brick panel with our logo displayed in the charity’s entrance hall for all visitors to see.

Mentors and mentees work together for an hour a week for six to 12 months, with the charity already seeing heart-warming transformations from young people developing their self-belief and communication skills and getting jobs or moving back into education.

Chris Wigmore, business development director at Soft Touch Arts, said: “With the support of caring people from our local business community, our mentoring programme is a really positive and successful way to support a young person to overcome life challenges and move forward with education and employment goals.

“We love working in partnership with local businesses and this is a great way for them to make a difference and have their support acknowledged.”

The charity is hoping to raise £10,000 this year to train 20 mentors and put 20 young people through the scheme. Businesses can also get involved by providing mentors – staff taking part will gain valuable new skills which can be applied in the workplace while they are making a difference to the young person they mentor.

For more information on how you can get involved in supporting the mentoring scheme, please contact, call 0116 255 2592 or visit the charity’s website