Shaping our Strategy

The Cambridge division of BSD has appointed John Wardley to business strategy consultant, to shape the business’s development plans and drive controlled growth in the city.

This new role places a conscious emphasis on nourishing existing clients, whilst also focusing on cultivating new relationships to drive sustainable growth. John will bring with him 20 years of business development expertise, and together with his knowledge and perspective from the client side, is positioned to effectively shape, implement and deliver the company’s future strategy.

David White, managing director at BSD, said: “It’s a key time in BSD’s history, as we pass our 25th anniversary and focus our attention on growing our presence in Cambridge. The team is in the best shape it’s ever been and the business is ready to step up and take on new opportunities. With our focus firmly on the future, John’s knowledge and experience will be imperative in uncovering these opportunities and driving the business development strategy forward.”

John Wardley, business strategy consultant at BSD Cambridge, said: “I’m excited to join the business at such a fundamental point. I’ve known BSD for a long time and can see the potential that it holds. My focus will not only be on uncovering opportunities and developing relationships, but also supporting the team to encourage internal growth.”